1. The fabric first

Every piece starts with a weight and a composition: 237 g/m² combed ring-spun cotton for an oversized tee, 350 g/m² brushed fleece for winter, 300 g/m² cotton with 5% elastane for the wide-leg pants.

2. The design

The hare mark is placed and re-placed on the chest, the sleeve or across the whole garment, then checked at real scale rather than on screen.

3. The sample

A sample is ordered, worn and washed. If the print cracks, the collar stretches or the colour shifts, the piece does not get published.

4. Made to order

Only once you order is the garment produced and shipped. No warehouse of unsold stock, and no end-of-season liquidation.