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  • Composition

    380 g/m² of combed ring-spun cotton. Dense enough to hold a shape, soft from the first wear.

    Produced in small runs under our own label. No print-on-demand, no leftover stock

    GSM heavyweight / 50 Designs year  /  1 Hare

  • Buy for Men

  • Buy for Women

Made to be you

  • Fifty a year

    Fifty designs, released across the year. Each one carries the hare, and none of them come back.

  • The weight

    Combed ring-spun and organic cotton, depending on the piece. 237 g/m² on the Icons tee, 265 to 450 on the hoodies and crews. Numbers you can feel.

  • Everywhere

    Free shipping across the EU over €45, and we ship worldwide from there.

Shop by price

Under €50€50 – €80€80 & Over

  • Free EU shipping over €45 · Small runs · Own label

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